NZ Book Council Ad's a Winner

The New Zealand Book Council went all out with this animated commercial. Colenso BBDO Auckland produced this mini-masterpiece and Andersen M Studio animated it. NZBC is known for its creative approach to getting people to fall in love with reading again.

Now that we’ve gotten you all hot and bothered and desperate for a good read, I’m going to mention fellow crime writer Michelle Gagnon. She’s giving away rare first editions of her fantastic book Boneyard.

These are from her personal collection and only a few are left. So hurry over to her site and see what you have to do to get one. (Hint: You need to use a camera!)

Plus, she’s apparently running an even more luscious contest — wherein you could win a MacBook laptop. Wow!